New NFT collection of Pepsi Cola called “Pepsi Black Zero Sugar” was created by UK-based digital artist Timea Balo and the PepsiCo India design team. The 20 digital collectibles are minted on the Polygon blockchain. Enthusiasts can participate in #PepsiBlackeffect challenge on the social media app Moj to receive Pepsi both NFTs and memorabilia. The first NFT collection of the company was Pepsi Mic Drop Genes built on Ethereum blockchain. It seems that Pepsi’s top rival, Coca-Cola, has been more active for launching a number of NFT collections in different events such as, LGBTQIA+ NFT collection, the Friendship NFT drop, etc.
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