The German car manufacturer is going to collaborate with Coinweb and BNB Chain to implement a loyalty program for its customers in Thailand. The project will be executed in two phases. The first phase is set to automate financial and time-consuming processes for customers. In the second stage, Coinweb will create a customized web3 application which provide blockchain-based rewards for loyal customers. Another well-known German carmaker, Mercedes-Benz, has been promoting its brand through NFTs. Notably, the company released 5 trademark applications related to web3 in just the last month of 2022.